We specialize in brand identity, creative strategy, campaigns, residential & commercial interior design, and exhibitions.
Chapters Creative Studio is the umbrella organisation of our communication & branding agency and our interior design studio. A creative space in which we combine our forces to tell stories. We specialise in creative strategy, brand identity, concepts, campaigns, exhibitions, commercial & residential interior design.
Our team is formed by founder, creative strategist and interior designer Joana Rademakers, graphic designer and all-round creative Roeby Huiveneers, copywriter and concept designer Chrissy Gunn, interior design architect Lisa Vrijman and content creator and photographer Merlijn Snoeren.
We all bring our own specialty to the table – together, we create fireworks. We are dynamite. In addition to our team, we have established an incredible collective of partners, which gives us the freedom to realise your project with a customised team.
Chapters is founded in 2019 by Joana Rademakers – a visual storyteller at heart. The studio is created out of a desire to bring authenticity to brands and interiors, and to enrich the world around us with originality.
We are your taste makers, your treasure hunters. We don't follow. We set the style. We are go-getters, a bit rebellious, always cheerful, and charmingly upfront.
We are here to create your story – to visualize your brand or interior.
And we are ready to set it on fire. We are your team, a team of firecrackers!
Joana is the founder of Chapters. She was born in Portugal and rose to her potential in her early twenties, when she became the creative director of an advertising agency whilst she was still in school. Combining work and her studies have shaped Joana to become the multi-talented entrepreneur she is today. She has two great loves in her life - her wiener dog Tuur and designer handbags. Joana is very driven, dedicated and always thoughtful.
Roeby is the offspring of a small fashion empire. Her ambition to work in the creative field was instilled in her from a young age. She became the first creative at Chapters. As a side project, Roeby runs an online vintage living shop, a hobby she shared with her grandfather and named after him. Roeby is creative, chatty and always upbeat.
Lisa is a real sweetheart. She has a high ambition and an eye for detail. Becoming an interior design architect was truly written in her stars. She can trick you into thinking that’s she’s a beige lover, but honestly, she isn’t shy of a bit of color. Lisa is a sneaker freak and knows every sneaker and style by heart. She is the queen of iced coffees and always makes sure that everybody stays hydrated.
Chrissy is our bilingual copywriter. With both Dutch and Australian nationalities, she spent her adolescent years working as a make-up artist and a barista in Melbourne, Australia, where she learned to keep the romance in coffee – and how to create a bold red lip. In 2013, she became the co-owner of a successful fashion boutique in The Netherlands and sold the shop in 2021 to pursue her dream of becoming a writer. She is married to a wonderful sous-chef with whom she has a beautiful baby boy and two lovely cats.
Merlijn is a young, ambitious photographer who collects cameras and lenses, through which she is developing her creative eye. She is always aiming to create the perfect picture, especially for social content. Merlijn loves to smile, in front of and behind the camera. She not-so-secretly loves glitter and shiny objects and regularly wears sparkly outfits. Even her shoes are adorned in glitter.
Roeby is the offspring of a small fashion empire. Her ambition to work in the creative field was instilled in her from a young age, which led her to become the youngest creative at Chapters. As a side project, Roeby runs an online vintage living shop, a hobby she shared with her grandfather and named after him. Roeby is creative, chatty and always upbeat.
Joana is the founder of Chapters. She was born in Portugal and rose to her potential in her early twenties, when she became the creative director of an advertising agency whilst she was still in school. Combining work and her studies have shaped Joana to become the multi-talented entrepreneur she is today. She is a closeted shopaholic and loves her bulldogs more than anything. Joana is very driven, dedicated and always thoughtful.
